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1. Find inspiration outside your industry. Steve Jobs once said, “Creativity is
connecting things.” He meant that creativity comes from connecting ideas from
different fields and applying those ideas to your company.
2. Ask meaningful questions. Steve Jobs asked, “What would the Four Seasons of
retail look like?” That’s an intriguing question that sparks creative answers.
3. Craft a vision statement. Remember, a vision is not a mission statement. A
mission statement is about “us”; a vision is about “them.” What are you going to
do for your customers? Make sure your vision is bold, specific, concise, and
consistently communicated.
