Page 45 - The Apple Experience

2. Ask yourself, “What attitudes define our best performers?” Make an effort to

build a staff of people whose attitudes reflect the culture you’re trying to build.
Avoid culture by default. Design a culture instead.

3. Try asking the question of job candidates, “Are you nice?” The way they answer
the question—and how long it takes them to come up with an example—might

tell you everything you need to know.