Page 184 - The Bible On Leadership
P. 184

170                                 THE BIBLE ON LEADERSHIP


             a tremendous morale-booster for SAS and united them in their efforts.
             He states that committing to action is often a matter of ‘‘courage, some-
             times bordering on foolhardiness.’’ In another action, he decided to cut
             fares in an effort to increase ridership. He admits this was not a new
             idea. Several other airlines had considered reducing fares, done the cal-
             culations, and dropped the idea. Carlzon acted on his intuition rather
             than on a painstaking analysis of the numbers: ‘‘I am quite certain that
             if I had been a more cautious person, I would have failed completely,’’
             adding, ‘‘We had the courage to act . . . as no one else had . . . Once
             we dared to take the leap, we gained much more than we ever could
             have imagined.’’ 18
               Leaps take courage, but the gains can be tremendous whether you
             are Jan Carlzon taking on Air France, David battling Goliath, Moses
             challenging Pharaoh to ‘‘let my people go’’ (and then actually going
             even though he had no ‘‘map’’ and scarce provisions), or Shadrach,
             Meshach, and Abednego leaping into the furnace.
               Of course, leaps mean putting oneself at risk. Some people thrive on
             risk. One of them is David Johnson, president and CEO of Campbell’s
             Soup, who says, ‘‘In a way, what I’ve preached here is having a group
             of professionals who put themselves at risk. People who at first go on
             the high trapeze and perform triple somersaults . . . and do it safely
             while the crowd watches in amazement. And if your people are really
             good, you say, ‘Take away the nets.’ The silence is pervasive as the
             crowd watches in horror and wonders if you can perform.’’ 19
               Jonathan, King Saul’s son, was willing to take a risk to achieve vic-
             tory over the Philistines (the Philistines seem to be the losingest army
             in history). Although not perched on the high trapeze, Jonathan and his
             troops were lodged precariously in a mountain pass, with the Philistines
             perched on the cliffs on both sides of the pass. Jonathan told his men, ‘‘If
             they come down to us, we will fight them here, but if they call us up,
             we will climb the cliffs and defeat them there.’’ When Jonathan’s men
             climbed out of their hiding places, the Philistines cried, ‘‘Look! The He-
             brews are crawling out of the holes they were hiding in.’’ They then
             shouted, ‘‘Come up to us and we’ll teach you a lesson.’’ (1 Sam. 14)
               The ‘‘daring young men’’ of Israel climbed the cliff and taught the
             Philistines a lesson. They didn’t even need a net. They had courage.
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