Page 86 - The CNN Effect in Action - How the News Media Pushed the West toward War ini Kosovo
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                                                                                        THE CNN EFFECT AND WAR
                                                         were media effects not related to the CNN effect. This section
                                                         reintroduces these media effects in order to assess how they relate to
                                                         two of the distinctions within foreign policy analysis outlined in the
                                                         previous section. In each case, it will be determined if the media effect
                                                         is primarily relevant to policy formulation, implementation, or both,
                                                         and whether it relates to the policy process, substance or both.
                                                           The accelerant effect, as previously outlined, describes the new pres-
                                                         sures diplomats and policymakers face as they are forced to formulate
                                                         policy faster under the demands of the 24-hour news cycle. As such, it
                                                         relates largely to the process and formulation of foreign policy. Of
                                                         course, policy substance might also be influenced indirectly by the need
                                                         to generate policy faster, making it more likely for misunderstandings
                                                         and errors to form part of the policy. Additionally, given the faster, more
                                                         pressurized nature of this effect, it is likely that the distinctions between
                                                         formulation and implementation will increasingly become blurred.
                                                           The agenda-setting effect prioritizes certain policy issues over oth-
                                                         ers, as dictated by the importance bequeathed on topics by media cov-
                                                         erage. As such, it relates primarily to policy formulation, and to a
                                                         lesser degree to implementation. In terms of formulation, the con-
                                                         stantly changing topics covered by the media will require ongoing
                                                         policymaking. Regarding implementation, shifting prioritization on
                                                         issues will invariably lead to adjustments in the implementation of
                                                         existing policies that may be demoted or halted altogether if newer
                                                         priorities consume limited foreign policy resources. The agenda-
                                                         setting effect largely impacts the process of foreign policy–making, by
                                                         circumventing many traditional elements in the policymaking process
                                                         and replacing them with the media. Diplomats and policy analysts
                                                         who might have traditionally played important roles in gathering,
                                                         deciphering, and analyzing information are now largely irrelevant to
                                                         the policymaking process, as the decision on what to focus on is
                                                         already determined. The agenda-setting effect also influences the sub-
                                                         stance of policy to some degree, as it will tend to prioritize issues that
                                                         are more sensational—such as those involving mass suffering or
                                                         death—over those that may be dry to media audiences.
                                                           The impediment effect comes into play during military engagements
                                                         and hinders policy by reducing domestic morale and operational secu-
                                                         rity. As such, it affects policy largely at the implementation stage. It also
                                                         has implications on formulation as new policy is needed to fill the void
                                                         left by the outdated policy, which is deemed to be failing. The
                                                         impediment effect also largely impacts policy substance by promoting
                                                         alternatives that reduce or eliminate the detrimental costs of official
                                                         policy. In some cases, the impediment effect can hamper policy, leading
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