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278 The Disney Way

Cheesecake Factory 3/16/06 1,100%
Performance 1992–2006
1,000%
900%
800%
700%
Cheesecake Factory 600%
500%
400%
300%
200%
S&P 500 100%
0%

92 93 94 95 96 97 98 99 00 01 02 03 04 05

Figure A-1. The Cheesecake Factory financial performance

bakery operations honored with the “Best Spirits Program” award, which
recognizes outstanding beverage programs, cutting-edge creativity, and
efforts that set the beverage standards for the rest of the industry.
■ 2003—14th Annual Elliot “Motivator of the Year” Award: Heidi
Martin Gilanfar, vice president of recruitment. This award was devel-
oped to recognize those individuals who are pioneering the way and
setting new standards of excellence in the area of human resources.
Business Summary

■ 105 full-service, casual dining restaurants under The Cheesecake
Factory® name in major metropolitan areas in the United States.
■ Grand Lux Cafe®, an upscale, casual dining restaurant concept with
locations in Las Vegas, Chicago, Los Angeles, Dallas, Houston, Garden
City, New York, and Sunrise, Florida.
■ One self-service, limited menu “express” foodservice operation under
The Cheesecake Factory Express® mark inside the DisneyQuest® family
entertainment center in Orlando, Florida.
■ Two bakery production facilities. The Company also licenses two
bakery cafes under The Cheesecake Factory Bakery Cafe®.

For financial performance see Figure A-1.