Page 71 - Harnessing the Management Secrets of Disney in Your Company

52 The Disney Way

Core Strengths Values Objectives Stakeholders

Obvious Fit

Potential Fit 10% increase in team self-observation scores Foster coworker development planning
Customer focus lab Name recognition Continuous learning Customer focus 10x quality improvement End-product consumer
Area of Concern Global engineering expertise Rigorous design methodology 2% net material cost reduction Internal process partners

Vision/Mission Teamwork Innovation Respect Coworkers Community Company
Key Points

Better quality

Faster cycle times

Lower costs

Preferred consumer
product

Fun place to work

Figure 3-1. Vision Align process for a client manufacturing process.

The organization’s core strengths, values, objectives, and stakeholders are
recorded on one axis. This represents a set of criteria by which the organiza-
tion is measured. On the other axis, the key points of the mission or vision are
recorded. The use of check marks (✓), question marks (?), and exclamation
points (!) designates how well the mission or vision is aligned with the measure-
ment criteria. In this example, the preferred consumer product vision is not
supported by any of the objectives. One objective, the 2 percent net material
cost reduction, could even be in conflict with the mission if the cost reductions
compromise customer needs. The general manager of this organization said,
“The value of Vision Align is not in the final output document; it is in the
process that my staff and I went through to develop the document.”