Page 73 - Harnessing the Management Secrets of Disney in Your Company
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54 The Disney Way
Original Vision
Core Strengths Values Objectives Stakeholders
Obvious Fit
Potential Fit World's premiere entertainment company Foster quality, imagination, & guest service
Live entertainment Variety of entertainment Themed experience Guest service Creative imagination
Area of Concern Finest family entertainment 20% annual earnings/20% ROE Protect Disney name & franchise
Vision/Mission Risk-taking Diversity Originality Family guest Adult guests Community Company
Key Points Cast
Entertainment for
families
Provide experiences
to keep guest on
property
Provide nightclub
atmosphere in the
"Disney" way
Non-gated to invite
people to walk in
New Vision
A party for adults
Provide experiences
to keep guest on
property
Provide nightclub
atmosphere for the
22- to 45-year-olds
Gated to promote
safety and entrance
controls
Figure 3-2. Vision Align process for realignment of Pleasure Island to the
Disney criteria.
Source: Disney University
