Page 74 - Harnessing the Management Secrets of Disney in Your Company

You Better Believe It 55

and customers. In short, we are not suggesting that you embrace Disney’s
beliefs, values, and actions wholesale.
What we are urging is that you consider Disney’s four principles—
Dream, Believe, Dare, Do—and come to understand how devotion to your
own core ideology can strengthen your organization. Having done that, you
will be ready to enjoy the power that flows when everyone is engaged in liv-
ing the same set of values and beliefs.
In the next two chapters, you will see how Disney extended the Believe
principle to encompass both customers and suppliers.

Questions to Ask

■ What are the values your company lives by?
■ Who established those values?
Customers?
Employees?
Managers?
Directors?
Stockholders?
Founders?
■ Are your personal values in conflict with those of the organization?
■ What products and services does the organization provide?
■ What methods does the organization apply to provide these products
and services?
■ For whom does the organization provide the products and services?
■ Why does the organization exist?
■ Are the actions and behaviors of your leaders consistent with the
company’s values?
■ What mechanisms do you use to communicate your values to new
employees?
■ Does every department/team have a mission?
■ Does the mission statement take advantage of the organization’s core
strengths?
■ Does the mission create value for these stakeholders?
■ Is each mission aligned with the overall company vision, values, and
objectives?
■ Do all departmental or work group goals, objectives, and tactics support
the organization’s vision and values?