Page 8 - Harnessing the Management Secrets of Disney in Your Company
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Contents
Foreword to New Edition by John Christensen ix
Preface to New Edition xi
Acknowledgments xv
Chapter 1. Walt’s Way 1
DREAM
Chapter 2. Make Everyone’s Dreams Come True 17
BELIEVE
Chapter 3. You Better Believe It 37
Chapter 4. Never a Customer, Always a Guest 61
Chapter 5. All for One and One for All 83
Chapter 6. Share the Spotlight 105
DARE
Chapter 7. Dare to Dare 127
DO
Chapter 8. Practice, Practice, Practice 149
Chapter 9. Make Your Elephant Fly—Plan 169
Chapter 10. Capture the Magic with Storyboards 185
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