Page 12 - Harnessing the Management Secrets of Disney in Your Company

Preface

eter Drucker once said, “When you see a successful business, someone
once made a courageous decision.” Those who have prospered despite
Pa pathway of obstacles have done so with an inner compass that steers
their course: deeply held values that have crystallized and led them to achieve
tangible results. Walt Disney, the great storyteller and innovator, had such a
compass that defined his enviable empire. His four steps were simple:

1. Dream beyond the boundaries of today.
2. Believe in sound values.
3. Dare to make a difference.
4. And then just go out and do it: Dream, Believe, Dare, Do.

For the past 10 years, Capodagli and Jackson have inspired and led
thousands of leaders, employees, and conference attendees to adopt these
four principles, the success formula that worked for Walt. The Disney Way:
Harnessing the Management Secrets of Disney in Your Company was anointed
by Fortune magazine as a “1999 Best Business Book” and “so useful, you may
whistle while you work.” Translated into eight languages, the magic is work-
ing in the lives of countless individuals, teams, and organizations.
The Disney Way is still a popular choice among readers, evidenced by the
Los Angeles Times: “There is still magic in Disney’s words.”
For the past five years, Capodagli and Jackson have been unveiling a col-
lection of unique organizational stories of triumph. You will get to know how
these seven featured organizations have uniquely applied Walt Disney’s Dream,
Believe, Dare, Do principles. Some of the players are widely recognizable; others

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