Page 11 - Harnessing the Management Secrets of Disney in Your Company

x The Disney Way

The Walt Disney Company has seen many changes over the years and is
going through change now, but what keeps on guiding this great big Dream
are Walt’s values and beliefs. Few people have had the chance to see the true
magic behind the curtain, but learning about these guiding principles opens
the magic for so many of us.
In this book, Bill and Lynn give you practical applications of how these
principles Dream, Believe, Dare, Do are lived, not only in Disney’s worldwide
locations, but also in organizations as wonderful as The Cheesecake Factory,
Men’s Wearhouse, and the incredible experiences of Four Seasons Hotels &
Resorts.
Walt gave the world so many gifts—the gifts of dreaming big, believing
in your dreams, daring to take risks, and doing it (executing it)—and you
can share in those dreams too.
Make your dreams come true.

John Christensen
Playground Director, coauthor of FISH!
Charthouse Learning—Home of the FISH! Philosophy