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CHAPTER 10





                   Collaborate with



                   Genius











                   The next Do-It-Yourself Lobotomy tool is a technique I call Collaborate
                   with Genius. This is a variation on Intergalactic Thinking, but rather
                   than going to a galaxy of thought outside the area that you’re working in,
                   you instead go to a mind other than your own. You shouldn’t collaborate
                   with just anyone, however. Try to choose the assistance of a brilliant per-
                   son. Because if you’re going to collaborate with someone unbeknownst
                   to them, why not collaborate with someone who can greatly enrich your
                   idea pool?
                      How do you do this? Well, actually, you might simply say, “How
                   would da Vinci approach this?” “How would Abraham Lincoln
                   approach this?” “How would Bill Gates approach this?” “How would
                   Bill Parcelles approach this?” The secret of Collaborating with Genius is
                   to ask, “How would [name your genius] approach this?”



                   A PIECE OF THEIR MINDS

                   This thinking tool is very easy to use. Simply choose a high-achieving
                   individual and think.

                      Consult a football genius. “Okay, Bill Parcells often worked on the lit-
                         tle things that made the big things better. How can I work on the
                         little things to make the big things better?”
                      Consult an inventor. “Thomas Edison performed thousands of exper-
                         iments with a filament before he got the filament that made for a
                         better lightbulb. I could look at thousands of ways of doing
                         this.” Or you might be inspired by the fact that Edison napped
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