Page 131 - THE DO-IT-YOURSELF LOBOTOMY Open Your Mind to Greater Creative Thinking

122 COLLABORATE WITH GENIUS

The Lobotomy Files

May the Force Be with You

The Creative ForceField Analysis helps tear down every single barrier to
creativity. It helps you better understand your culture and passions. It
helped our company create and perpetuate a culture of creativity to make
our thinking more inspired. The end product for our clients and ourselves
is simply better thinking.

Roy Spence
President, GSD&M
Lobotomized 1998

For more on the Creative ForceField see page 251.

many times a day; he had a bed in his laboratory because he felt
that he always thought better when he was either falling asleep,
waking up, or refreshed. You could use one of his habits. Col-
laborating with genius takes lots of forms.

You can be inspired by how someone else did things, or you can sim-
ply take one of the things they’ve done and use it as an Intergalactic
data point. It really doesn’t matter. What matters is that you get out of
your own mind, because your own mind is the center of your universe,
your known galaxy. Your own mind is where you keep crunching the
same data all the time, not particularly fresh territory.

FOREIGN GENIUS IS BEST

Most people tend to go to high-achieving people in their own industry
for inspiration or collaboration. Although that might be better than
staying in your own mind, one of the problems here is that most people
within your industry are emulating or being inspired by those same
high-achieving but like-minded people. This doesn’t necessarily add an
advantage, and in many ways it allows you to stay too entrenched in
your own galaxy of thought.
How do we get in the habit of collaborating with genius? My labo-
ratory for the past 10 years has been the workshops that I run, and
here’s how we experiment with this tool under those conditions: I give
the group a problem to solve using the mind of a high achiever. First