Page 172 - THE DO-IT-YOURSELF LOBOTOMY Open Your Mind to Greater Creative Thinking

Is Your Acceptable Range More Accepting? 163

Expanded Acceptable Range

Previously
X's, now
acceptable
ideas
Old ideas

Expanded acceptable range New wave of fresh ideas
redefine the frontier

In some sessions, however, we are looking for only one ultimate
idea—for instance, when brainstorming a name for a product, a com-
pany, or a URL.
I’d say that in about half of the naming sessions that I have led, the
final name is discovered after the brainstorming proper. The first few
times this happened, frankly, I was somewhat concerned that my
brainstorming process was somehow flawed or that I didn’t push hard
enough or far enough. But then I realized, again with the help of a
client conversation or two, that without the brainstorming session, the
name that emerged days or weeks later might not have been uncov-
ered. “It grew from the soil we turned up together,” commented one
client. Yes, that, and perhaps an expanded acceptable range.

IS YOUR ACCEPTABLE RANGE MORE ACCEPTING?

A big part of being fully realized, creatively, is recognizing the value
of fresh ideas when you see them.