Page 225 - THE DO-IT-YOURSELF LOBOTOMY Open Your Mind to Greater Creative Thinking

Cheat Notes for Chapter 19:
Storming the Brain

• Allow enough time to get beyond the surface in your thinking.

• Shoot for 20 to 30 participants total. A large (but not too
large) group yields more ideas.

• Divide this group into teams of four to six people for more
diverse thought and to dilute the impact of those who “know all
the answers.”

• Invite a wide variety of people to participate, and go outside the
core group.

• Do a warm-up mental exercise to break the ice.

• Brainstorm in bursts; people are much better in many small
sprints than in one long marathon.

• Have everyone jot down their own ideas on sticky notes.

• Ask people to stand while they are ideating.

• Keep pushing for quantity, and quality will surface.

• Distill the output periodically. Don’t wait until the end.