Page 29 - THE DO-IT-YOURSELF LOBOTOMY Open Your Mind to Greater Creative Thinking

Cheat Notes for Introduction

• Radical technology shifts have resulted in fewer and fewer peo-
ple working with their bodies and more and more people work-
ing with their minds.

• Today, knowledge is not as powerful as it used to be; the power
today goes to those who can act on the knowledge quickly to get
an edge with new ideas.

• Creative thinking is the only way to make anything better, but
because of its potential pitfalls it’s a place few people have the
courage to go as far as they can go.

• Creative thinking is something high-accomplishing people at
leading companies do constantly, because there is always
opportunity for improvement.

• The ultimate secret to getting your mind to embrace a totally
fresh, totally precept-shattering idea is to let go of what you
know. In other words, perform a Do-It-Yourself Lobotomy.