Page 30 - THE DO-IT-YOURSELF LOBOTOMY Open Your Mind to Greater Creative Thinking

How This Book Works

This book is like the side of the brain you’re trying to develop:

random,
chaotic, unp-
redictable,

open to anything.

(Or skip this chapter and prove my point.)

I’d like to explain how this book is organized, or unorganized, as
the case may be. But first let’s talk about why it’s organized(?) the way
it is.
I believe there is a fair amount of method to coming up with origi-
nal ideas on demand. That is the heart and soul of this book, right?
But I’ll also admit ideas can come and do come without any proce-
dure or inducement. In fact, that is how the creative process works on
a great many days. The good days. The easy days. And on those days
we can thank the gods of creativity for their generosity. But in busi-
ness, of course, we don’t often have the luxury to wait for that divine
inspiration.

Over the years, I’ve found that the best kind of thinking for generat-
ing original thought is quite irregular, haphazard, nonlinear, and
often illogical.