Page 66 - THE DO-IT-YOURSELF LOBOTOMY Open Your Mind to Greater Creative Thinking
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CHAPTER 3
Change Your Thinking
about Change
Now I want to talk about a fundamental part of creativity that has been
one of the foremost triggers of some of the greatest ideas of all time. In
fact, it’s probably the best impetus for great ideas. Yet it’s resisted by
people around the world and has been for centuries. I’m talking about
change.
In Chapter 2 we talked about problems that cause us to stretch. We
showed that creativity and problem solving are virtually the same
thing. We also demonstrated that we’re usually at our best when solv-
ing problems.
Well, think about it: What causes most problems?
That’s right, change.
Things change. You’re in a situation you haven’t been in before.
You don’t have a ready answer. You have a problem. You wonder what
Change
Problem
Change
Problem
The creative problem-solving cycle.
