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276 • The Extraordinary Leader
Phase 3 Potential
It’s obvious that more attention and resources need to focus on Phase 3 of the
learning process. Enormous sums of money have been spent on designing
engaging workshops and seminars. Even larger sums are spent to develop
highly sophisticated e-learning. But until now, minimal creativity, innovation,
and funding have been focused on the part of the learning process that ensures
that learning sticks. If a fraction of the effort that has been put into Phase 2 is
shifted to Phase 3, learning and development professionals will achieve their
goal of transferring learning back to the workplace.
For additional information on ways to improve implementation and fol-
low-through visit our web-site at www.zengerfolkman.com and access infor-
mation about ActionPlan/Mapper, a software tool designed specifically for
this purpose. Request a free copy of “Implementation Matters,” a booklet that
focuses specifically on this issue.