Page 233 - The Green Building Bottom Line The Real Cost of Sustainable Building

REALIZING THE VALUE OF GREEN FOR KEY USERS 211

known examples of transnational corporations being held accountable for the brands
they have carefully crafted. But I don’t think it’s too much of an overstatement to sug-
gest that this growing political movement is likely coming to a town near you.
Even to the harshest cynic, the question any company should be asking itself these
days is what the cost is in terms of time, money, and brand reputation for resisting a
more socially and environmentally responsible approach to conducting business. Our
analysis of the benefits of going green does not include a line item for brand enhance-
ment—although for the Birmingham Federal Reserve & Tower project we might be
able to justify it since the building provides first-mover cachet. Nor will our analysis
include a line item for the liability of not locating in a green building: the market is
not yet mature enough. But that time is coming.

ASSEMBLING THE DATA OF SAVINGS AND REVENUES
We have devoted considerable space to discussing the various benefits to a tenant
locating in a green building. It’s now time to assemble all of the data into one spread-
sheet (Figure 7.2).

10 TOTALSALS
5 5 6 7 8 9 10 OT

110,500 110,500 110,500 110,500 110,500 110,500 1,105,000
10,500
10,500
10,500
10,500
1,105,000
10,500
10,500
56,100
56,100
56,100 56,100 56,100 56,100 56,100 56,100 280,500
56,100
280,500
56,100
56,100
56,100
170,000
170,000
170,000
170,000
170,000
170,000
170,000 170,000 170,000 170,000 170,000 170,000 1,700,000
1,700,000
143,250
143,250
143,250 143,250 143,250 143,250 143,250 143,250 1,432,500
143,250
1,432,500
143,250
143,250
143,250
787,500
78,750
78,750
78,750
78,750
78,750 78,750 78,750 78,750 78,750 78,750 787,500
78,750
78,750
72,100
72,100
72,100
72,100
721,000
72,100
72,100
72,100 72,100 72,100 72,100 72,100 72,100 721,000
1,275,000
1,275,000
1,275,000
1,275,000
1,275,000
12,750,000
1,275,000
1,275,000 1,275,000 1,275,000 1,275,000 1,275,000 1,275,000 12,750,000
18,776,500
18,776,500
(4,760,000)
(4,760,000) (4,760,000) (4,760,000) (4,760,000) (4,760,000) (4,760,000) (47,600,000)
(4,760,000)
(4,760,000)
(47,600,000)
(4,760,000)
(4,760,000)
(4,760,000)
(2,854,300)
(2,854,300)
(2,854,300)
(2,854,300)
(2,854,300) (2,854,300) (2,854,300) (2,854,300) (2,854,300) (2,854,300)
(2,854,300)
(2,854,300)
0.564
0.424
0.621
0.621 0.564 0.513 0.467 0.424 0.386
0.513
0.467
0.386
(1,772,296)
(1,100,456)
(1,772,296) (1,611,178) (1,464,707) (1,331,552) (1,210,502) (1,100,456)
(1,464,707)
(1,331,552)
1,178)
(1,210,502)
(1,61