Page 97 - The Green Building Bottom Line The Real Cost of Sustainable Building

76 CHAPTER 2

plant seeds and watch them grow. It is rare to find leaders who actually implement the
changes that are necessary to make a difference.
It takes perhaps even a greater investment for an organization to manage the change
that open communication sets in motion. Managing change and assisting employees
with their personal transitions through change are valuable skills. Change happens; it
is the transition to a new way that we resist. Some people are ready, others are not.
Some resist, and some lead the way. All go through stages that include letting go of
something, being in a zone where we do not have clear outcomes and moving towards
a comfort level with the new way of operating. In fundamental ways, the green bot-
tom line company, by dint of undergoing changes within its own business culture,
reveals the nature of changes our civilization as a whole must soon undertake.

NOTES
1 www.melaver.com
2 Thomas A. Stewart, “America’s Most Admired Companies: Why Leadership Matters,”
Fortune, March 2, 1998.
3 Warren Bennis, “The Leadership Advantage,” Leader to Leader 12 (Spring 1999), pp. 18–23.
4 Daniel Goleman, Richard E. Boyatzis, and Annie McKee, Primal Leadership: Learning to
Lead with Emotional Intelligence (Boston: Harvard Business School Press, 2004), p. 50.
5 For more information on the MBTI, see Isabel Briggs Myers with Peter B. Myers, Gifts
Differing (Palo Alto, Calif.: Consulting Psychologists Press, Inc., 1980); Isabel Briggs Myers
and Mary H. McCaulley, MBTI Manual: A Guide to the Development and Use of the Myers-
Briggs Type Indicator, Third Edition (Palo Alto, Calif: Consulting Psychologists Press, 1998).
The Myers-Briggs Type Indictor and MBTI are registered trademarks of the Myers-Briggs
Type Indicator Trust.
6 For more information on FIRO-B, see Will Schutz, FIRO: A Three-Dimensional Theory of
Interpersonal Behavior (New York: Holt, Rinehart & Winston, 1958); Will Schutz, The FIRO
Awareness Scales Manual (Palo Alto, Calif.: Consulting Psychologists Press, 1978); J. A.
Waterman and J. Rogers, Introduction to the FIRO-B, Third Edition (Palo Alto, Calif.:
Consulting Psychologists Press, 1996). FIRO-B is a registered trademark of Consulting
Psychologists Press.
7 Bob Willard, The Sustainability Advantage (New York: Henry Holt & Co., 2002), p. 34.