Page 32 - The Handbook for Quality Management a Complete Guide to Operational Excellence
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18 B u s i n e s s - I n t e g r a t e d Q u a l i t y S y s t e m s T h e Q u a l i t y F u n c t i o n 19
Market
research
Feedback
Use
Customer
Retailing service
development
design
Marketing Specification
Wholesaling Market research Product Product
Inspection; test Production; Manufacturing Purchasing Suppliers
process control
(c) planning
Figure 2.1 (Continued)
02_Pyzdek_Ch02_p015-030.indd 19 11/16/12 4:46 PM
