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390     M a n a g e m e n t   o f   H u m a n   R e s o u r c e s                                                                     R e s o u r c e   R e q u i r e m e n t s   t o   M a n a g e   t h e   Q u a l i t y   F u n c t i o n    391


                                    •  Identify  customer  requirements.  Meet  with  the  customers  to
                                      determine what they expect.
                                    •  Determine  metrics  for  current  performance.  Metrics  should  be
                                      determined for each requirement.
                                    •  Identify areas for improvement.
                                    •  Form teams to develop improvement plans.
                                    •  Develop tools (surveys, interviews, etc.) for measuring customer-
                                      perceived performance improvement.

                                Alternative #3: Process Appraisals
                                In a process appraisal the focus is not on outcomes, where the employee’s
                                level of control is debatable. Rather, the appraiser focuses on key process
                                behaviors that are under the employee’s direct control. For example, sup-
                                pose the output of a process is successful supplier projects. Rather than
                                concen trating on this factor in the performance appraisal, the focus would
                                be on key success factors associated with individuals who consistently
                                produce success ful supplier projects (e.g., communication skills). These
                                factors can not only form the developmental plans for each employee but
                                can  also  improve  per sonnel  practices:  candidates  who  already  exhibit
                                these traits can be hired.

                                Alternative #4: Managing Personal Growth
                                In response to the criticisms of traditional performance appraisals, Dow
                                adopted  a  process  called  Managing  Personal  Growth  (MPG)  to  help
                                employees and managers clarify what each manager expects from his or
                                her employ ees and what the employees’ personal strengths and develop-
                                ment needs are. It is used by managers and their direct reports at all levels
                                and in all functions. The MPG process has four steps:
                                    •  Pre-workshop  assignment.  Each  participant  and  his  or  her  manager
                                      independently define the participant’s job responsibilities, important
                                      skills, and personal capabilities. Employees are asked to consider
                                      and rate their personal and professional values. They are encouraged
                                      to think of their career growth and accept responsibility for their
                                      success or failure.
                                    •  Workshop. Participants attend a 1½- or 2-day workshop at which
                                      they  clarify  their  values  and  personal  motivators  and  develop
                                      ideas  for  increasing  job  satisfaction.  They  also  compare  their
                                      priorities and skills with their managers’ assessments of the same.
                                      Then they outline specific actions to increase job satisfaction and
                                      improve performance.
                                    •  Development  discussion.  The  participant  and  manager  review  the
                                      employee’s development plan and agree on job priorities, areas for








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