Page 155 - The Handbook of Persuasion and Social Marketing
P. 155
The Impact of Word of Mouth and the Facilitative Effects of Social Media 147
Dichter, E. (1966). How word-of-mouth advertising works. Harvard Business
Review, 44, 147–157.
DiFonzo, N. (2008). The watercooler effect. New York, NY: Avery.
Dolliver, M. (2010). Ignoring Internet banner ads. Adweek. Retrieved from http://
www.adweek.com/news/technology/ignoring-internet-banner-ads-103905,
accessed January 24, 2013.
Duan, W., Gu. B., & Whinston, A. B. (2008). The dynamics of online word-of-
mouth and product sales—An empirical investigation of the movie industry.
Journal of Retailing, 84(2), 233–242.
Duggan, M., & Brenner, J. (2013). The demographics of social media users—2012.
Pew Internet & American Life Project (2012). Retrieved from http://www.
pewinternet.org/Reports/2013/Social-media-users/The-State-of-Social-Media-
Users.aspx, accessed January 5, 2013.
Duhan, D. F., Johnson, S. D., Wilcox, J. B., & Harrell, G. D. (1997). Influences on
consumer use of word-of-mouth recommendation sources. Journal of the
Academy of Marketing Science, 25(4), 283–295.
East, R., Hammond, K., & Lomax, W. (2008). Measuring the impact of positive
and negative word of mouth on brand purchase probability. International
Journal of Research in Marketing, 25(3), 215–224.
Einwiller, S. A., & Kamins, M. A. (2008). Rumor has it: The moderating effect of
identification on rumor impact and its effectiveness on rumor refutation.
Journal of Applied Social Psychology, 38(9), 2248–2272.
Engel, J. F., Kegerris, R. J., & Blackwell, R. D. (1969). Word-of-mouth communi-
cation by the innovator. Journal of Marketing, 33, 15–19.
Feick, L. F., & Price, L. L. (1987). The market maven: A diffuser of marketplace
information. Journal of Marketing, 51, 83–97.
Fournier, S., & Lee, L. (2009). Getting brand community right. Harvard Business
Review, 87, 1–6.
Gilly, M. C., Graham, J. L., & Wolfinbarger, M. F., & Yale, L. J. (1998). A dyadic
study of interpersonal information search. Journal of the Academy of Marketing
Science, 26(2), 83–100.
Goldenberg, J., Libai, B., & Muller, E. (2001). Talk of the network: A complex
systems look at the underlying process of word-of-mouth. Marketing Letters,
12(3), 211–223.
Granovetter, M. S. (1973). The strength of weak ties. American Journal of Sociology,
78, 1360–1380.
Hennig-Thurau, T., Gwinner, K. P., Walsh, G., and Gremler, D. D. (2004).
Electronic word-of-mouth via consumer opinion platforms: What motivates
consumers to articulate themselves on the Internet? Journal of Interactive
Marketing, 18(1), 38–52.
Herr, P. M., Kardes, F. R., & Kim, J. (1991). Effects of word-of-mouth and prod-
uct-attribute information on persuasion: An accessibility-diagnosticity per-
spective. Journal of Consumer Research, 17, 454–462.

