Page 157 - The Handbook of Persuasion and Social Marketing

The Impact of Word of Mouth and the Facilitative Effects of Social Media 149

Moorman, C., Deshpande, R., & Zaltman, G. (1993). Factors affecting trust in
market research relationships. Journal of Marketing, 57, 81–102.
Murray, K. B. (1991). A test of services marketing theory: Consumer information
acquisition activities. Journal of Marketing, 55, 10–25.
Nisbet, E. C. (2006). The engagement model of opinion leadership: Testing valid-
ity within a European context. International Journal of Public Opinion Research,
18(1), 3–30.
Price, L. L., Feick, L., & Guskey, A. (1995). Everyday market helping behavior.
Journal of Public Policy and Marketing, 14, 255–266.
Richins, M. (1983). Negative word-of-mouth by dissatisfied customers: A pilot
study. Journal of Marketing, 47, 68–78.
Rogers, E. M. (1962). Diffusion of innovations. New York, NY: Free Press of Glencoe.
Rogers, E. M., & Bhowmik, D. K. (1970). Homophily-heterophily: Relational
concepts for communication research. Public Opinion Quarterly, 34(4),
523–538.
Rousseau, D., Sitkin, S. B., Burt, R. S., & Camerer, C. (1998). Not so different
after-all: A cross discipline view of trust. Academy of Management Review, 20(3),
393–404.
Skowronski, J. J., & Carlston, D. E. (1989). Negativity and extremity bias in im-
pression formation: A review of explanations. Psychological Bulletin, 105,
131–142.
Spencer, W. A. (1965). Application of computers in clinical practice. Journal of the
American Medical Association, 191(11), 917.
Thackeray, R., Neiger, B. L., Hanson, C. L., & McKenzie, J. F. (2008). Enhancing
promotional strategies within social marketing programs: Use of 2.0 social me-
dia. Health Promotion Practice, 9(4), 338–343.
Trusov, M., Bodapati, A. V., & Bucklin, R. E. (2010). Determining influential users
in Internet social networks. Journal of Marketing Research, 47, 643–658.
Trusov, M., Bucklin, R. E., & Pauwels, K. (2009). Effects of word-of-mouth versus
traditional marketing: Findings from an Internet social networking site. Journal
of Marketing, 73, 90–102.
Tybout, A. M., Calder, B. J., & Sternthal, B. (1981). Using information processing
theory to design marketing strategies. Journal of Marketing Research, 18,
73–79.
Vargo, S. L., & Lusch, R. M. (2004). Evolving to a new dominant logic for market-
ing. Journal of Marketing, 68, 1–17.
Watts, D. J., & Dodds, P. S. (2007, December). Influentials, networks, and public
opinion formation. Journal of Consumer Research, 34, 441–458.
Weinberger, M. G., Allen, C. T., & Dillon, W. R. (1981). Negative information:
Perspectives and research direction. Advances in Consumer Research, 8(1),
398–404.
Whyte, J. W. (1954). The web of word-of-mouth. Fortune, 50, 140–143.
Xiang, Z., & Gretzel, U. (2010). Role of social media in online travel information
search. Tourism Management, 31, 179–88.