Page 216 - The Handbook of Persuasion and Social Marketing

SD or Comment (95% CI) Effect Size Samples Gives individual results for 8 (0.07–0.10) r = .09 48 campaign topics Intervention groups d = .03 48 increased use, but less than (r = .015) control groups Nonsignificant reduction d = .12 14 (r = .060) Reported effect size is for less d = .11 12 than 3
Observations 68,362

community-wide communications reduce substance substance abuse

Miscellaneous Interventions Topic Health campaigns in mass media Mass campaigns to use School-based education School-based alcohol use prevention School-based smoking prevention Adolescent smoking

table 8.1 Source Snyder et al., Journal of Health Communication, 2004 Derzon & Lipsey, in Mass Media and Drug Prevention: Classic and Contemporary Theories and Research, 2002 Bangert-Drowns, Journal of Drug Education, 1988 Rundall & Bruvold, Health Education Quarterly, 1988 (same) Hwang, Yeagley, & Petosa,

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