Page 217 - The Handbook of Persuasion and Social Marketing

Gives individual results for 8 Intervention groups increased use, but less than Nonsignificant reduction Reported effect size is for less than 3 months; d = .12 for more than 3 months Reported effect size is for less than 3 months; d = .34 for more than 3 months Reported effect size is for 0–1 year; d = .18 for 1–3 y

Comment campaign topics control groups

SD or (95% CI) (0.07–0.10) 0.01

Effect Size r = .09 d = .03 (r = .015) d = .12 (r = .060) d = .11 (r = .055) d = .15 (r = .075) d = .19 (r = .095)

Samples

48 48 14 12 27 53
Observations 68,362

community-wide communications reduce substance substance abuse

Miscellaneous Interventions Topic Health campaigns in mass media Mass campaigns to use School-based education School-based alcohol use prevention School-based smoking prevention Adolescent smoking

table 8.1 Source Snyder et al., Journal of Health Communication, 2004 Derzon & Lipsey, in Mass Media and Drug Prevention: Classic and Contemporary Theories and Research, 2002 Bangert-Drowns, Journal of Drug Education, 1988 Rundall & Bruvold, Health Education Quarterly, 1988 (same) Hwang, Yeagley, & Petosa,

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