Page 222 - The Handbook of Persuasion and Social Marketing
P. 222

condom use; authors warned
                    that quality was low in the
               Interventions increase
                      studies summarized
               (1.4 – 2.8)
               OR = 2.0
                  (r = .188)
                         136 Reported effect size is for   actual   short-term increase in seat   change =  belt use; long-term increase =   20.6%  13.7%  Interventions reduce traffic   (0.057   d = .06    106 violations; also reports d =   – 0.064)  (r = .030)  .03 for crash rates (−15% – −9%)Interventions reduce traffic   actual    119  accidents c
               6                                   23
               23,048               1,640,000      6,647,801
               Condom use in   developing   countries  Safety belt use  Driver   improvement  Road safety   campaigns  Organ donation   campaigns  Pro-  environmental   behaviors







               Sweat et al., Bulletin of the  World Health Organization,   Hagenzieker, Bijleveld &  Davidse, Accident Analysis   and Prevention, 1997  Masten & Peck, Journal of   Safety Research, 2004  Phillips, Ulleberg, & Vaa,   Accident Analysis and   Prevention, 2011  Feeley & Moon,   Communication Reports,   Osbaldiston & Schott,  Environment a








                    2012



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