Page 223 - The Handbook of Persuasion and Social Marketing

Interventions increase condom use; authors warned that quality was low in the studies summarized Reported effect size is for short-term increase in seat belt use; long-term increase = 13.7% Interventions reduce traffic violations; also reports d = .03 for crash rates (−15% – −9%)Interventions reduce traffic accidents Ca

(1.4 – 2.8) (0.057 – 0.064) (0.43 – 0.47)

OR = 2.0 (r = .188) actual change = 20.6% d = .06 (r = .030) actual change = −12% r = .05 d = .45 (r = .220)

136 106 119 253
6 23

23,048 1,640,000 6,647,801

Condom use in developing countries Safety belt use Driver improvement Road safety campaigns Organ donation campaigns Pro- environmental behaviors

Sweat et al., Bulletin of the World Health Organization, Hagenzieker, Bijleveld & Davidse, Accident Analysis and Prevention, 1997 Masten & Peck, Journal of Safety Research, 2004 Phillips, Ulleberg, & Vaa, Accident Analysis and Prevention, 2011 Feeley & Moon, Communication Reports, Osbaldiston & Schott, Environment a

2012

211 2009 2012