Page 243 - The Handbook of Persuasion and Social Marketing

Comment Long-term e = 0.41 Long-term e = 0.24 Median, not mean (same) (same) (same) Elasticities decline in studies after 1970 e = 0.002 after 1970

SD or (95% CI) 0.26 0.26 0.05 0.13

Effect Size e = 0.22 e = 0.12 e = 0.18 e = 0.03 e = 0.02 e = 0.01 e = 0.07 e = 0.06 e = 0.05 e = 0.10 e = 0.01

Samples

22 24 86
Observations

128 751 25 63 95 83 81 147 53 137 31

Selective (brand) demand, varied, Selective demand, Primary demand, Primary demand, beer Primary demand, wine Primary demand, spirits Primary demand,

Topic short-term (same) cigarettes alcohol cigarettes (same) (same) (same)
Advertising Elasticities Simester & Brodie, New Zealand Andrews & Franke, Journal of Public Policy & Marketing, 1991 Simester & Brodie, New Zealand Gallet & List, Health Economics, Nelson, International Review

table 8.4 Source Assmus et al., Journal of Marketing Research, 1984 Sethuraman et al., Journal of Marketing Research, 2011 Journal of Business, 1994 Gallet, Australian Journal of Agricultural and Resource Economics, 2007 (same) (same) (same) Journal of Business, 1994 2003 of Law and Economics, 2006