Page 244 - The Handbook of Persuasion and Social Marketing
P. 244

Observations    SD or    Effect       Comment  (95% CI)  Size  Samples  Examines multiple   1.74  e = −1.76  27  moderators  (same)  2.21  e = −2.62  81  Included 16 food   e = −0.60  160  categories  Findings for   e = −0.50  composites of beer,   wine, and spirits, not   an average of findings   for specific beverages  (same)  e =

                     367     1851  345  263         91    46  315  105  154



                  Topic  Selective   (brand)   demand  (same)  Miscellaneous   foods  Alcohol  (same)  Beer  (same)  (same)  (same)






            Price Elasticities  Tellis, Journal of Marketing Research,    Bijmolt et al., Journal of Marketing   Andreyeva et al., American Journal of   Gallet, Australian Journal of Agricultural  and Resource Economics, 2007  Wagenaar, Salois and Komro, Addiction,   Fogarty, British Food Journal, 2006 Gallet, Australian Journal of Agricultural  and








            table 8.5      Source  1988  Research, 2005  Public Health, 2010  2009  2009  2010





                                         224
   239   240   241   242   243   244   245   246   247   248   249