Page 245 - The Handbook of Persuasion and Social Marketing

Comment Examines multiple moderators (same) Included 16 food categories Findings for composites of beer, wine, and spirits, not an average of findings for specific beverages (same)

SD or (95% CI) 1.74 2.21 0.30

Effect Size e = −1.76 e = −2.62 e = −0.60 e = −0.50 e = −0.51 e = −0.38 e = −0.36 e = −0.46 e = −0.45

Samples

27 81 160 54 30 47 112
Observations

367 1851 345 263 91 46 315 105 154

Topic Selective (brand) demand (same) Miscellaneous foods Alcohol (same) Beer (same) (same) (same)

Price Elasticities Tellis, Journal of Marketing Research, Bijmolt et al., Journal of Marketing Andreyeva et al., American Journal of Gallet, Australian Journal of Agricultural and Resource Economics, 2007 Wagenaar, Salois and Komro, Addiction, Fogarty, British Food Journal, 2006 Gallet, Australian Journal of Agricultural and

table 8.5 Source 1988 Research, 2005 Public Health, 2010 2009 2009 2010

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