Page 252 - The Handbook of Persuasion and Social Marketing
P. 252

Announcements of socially   irresponsible or illegal  actions reduce shareholder   Social responsibility reduces   firm performance risk  Positive social performance   boosts firm performance  Positive environmental  performance boosts firm







                  Comment   wealth          (same)    performance  (same)  (same)




               SD or    (95% CI)  0.22  0.25      0.20         (0.05   – 0.08)



               Effect    Size  d = −.93  (r = −.422)  r = −.15  r = .18  r = .13  r = .06  r = .10  r = .06

            Corporate Social/Environmental Performance and Financial Outcomes

                  Samples

                     27        60   388     251   139    61    71
                  Observations





                     2,161     6,186  33,878  38,483  9,823  11,522  22,869
                       irresponsibility and   shareholder wealth  Social performance   and firm risk  Social performance   Environmental   performance and    firm performance





                  Topic  Social        and firm    performance  (same)  (same)  (same)


                     Frooman, Business & Society,   Orlitzky & Benjamin,    Business & Society, 2001  Orlitzky, Schmidt, & Rynes,  Organization Studies, 2003  Margolis et al., SSRN    abstract 1866371, 2009  Orlitzky et al., Organization   Margolis et al., SSRN    abstract 1866371, 2009 Dixon-Fowler et al., Journal    of Business Ethics, 2013







            table 8.6      Source  1997             Studies, 2003
   247   248   249   250   251   252   253   254   255   256   257