Page 257 - The Handbook of Persuasion and Social Marketing

Empirical Generalizations for Social Marketing 233

Dillard, James Price. Evaluating and Using Meta-Analytic Knowledge Claims, in
Persuasion: Advances Through Meta-Analysis, ed. Mike Allen and Raymond W.
Preiss (New York: Hampton Press, 1998): 257–270.
Dixon-Fowler, Heather R., Daniel J. Slater, Jonathan L. Johnson, Alan E. Ellstrand,
and Andrea M. Romi. Beyond ‘Does It Pay to Be Green?’ A Meta-Analysis of
Moderators of the CEP–CFP Relationship. Journal of Business Ethics 112, no. 2
(2013): 353–366.
Dunlap, William P. Generalizing the Common Language Effect Size Indicator to
Bivariate Normal Correlations. Psychological Bulletin 116, no. 3 (1994): 509–511.
Eisend, Martin. Two-Sided Advertising: A Meta-Analysis. International Journal of
Research in Marketing 23, no. 2 (2006): 187–198.
Eisend, Martin. A Meta-Analysis of Humor in Advertising. Journal of the Academy
of Marketing Science 37, no. 2 (2009): 191–203.
Espey, James A., and Molly Espey. Turning on the Lights: A Meta-Analysis of
Residential Electricity Demand Elasticities. Journal of Agricultural and Applied
Economics 36, no. 1 (2004): 65–81.
Espey, Molly. Gasoline Demand Revisited: An International Meta-Analysis of
Elasticities. Energy Economics 20, no. 3 (1998): 273–295.
Espey, Molly, James Espey, and W.D. Shaw. Price Elasticity of Residential Demand
for Water: A Meta-Analysis. Water Resources Research 33, no. 6 (1997):
1369–1374.
Farrington, David P., and Maria M. Ttofi. Reducing School Bullying: Evidence-
Based Implications for Policy, in Crime and Justice: A Review of Research, ed.
Michael Tonry, v. 38 (Chicago: University of Chicago Press, 2009): 281–345.
Feeley, Thomas Hugh, and Shin-Il Moon. A Meta-Analytic Review of
Communication Campaigns to Promote Organ Donation. Communication
Reports 22, no. 2 (2009): 63–73.
Ferguson, Eamonn. Predictors of Future Behaviour: A Review of the Psychological
Literature on Blood Donation. British Journal of Health Psychology 1, no. 4
(1996): 287–308.
Fleiss, Joseph L., and Jesse A. Berlin. Effect Sizes for Dichotomous Data, in
Handbook of Research Synthesis and Meta-Analysis, ed. Harris Cooper, Larry V.
Hedges, and Jeffrey C. Valentine (New York: Russell Sage Foundation, 2009):
237–253.
Fogarty, James. The Nature of the Demand for Alcohol: Understanding Elasticity.
British Food Journal 108, no. 4 (2006): 316–332.
Fogarty, James. The Demand for Beer, Wine and Spirits: A Survey of the Literature.
Journal of Economic Surveys 24, no. 3 (2010): 428–478.
Franke, George R. Applications of Meta-Analysis for Marketing and Public Policy:
A Review. Journal of Public Policy & Marketing (2001): 186–200.
Franklin, Cynthia, Darlene Grant, Jacqueline Corcoran, Pamela O’Dell Miller, and
Linda Bultman. Effectiveness of Prevention Programs for Adolescent Pregnancy:
A Meta-Analysis. Journal of Marriage and the Family 59, no. 3 (1997):
551–567.