Page 272 - The Handbook of Persuasion and Social Marketing

248 The Handbook of Persuasion and Social Marketing

table 9.2 (Continued)
Strategy for Deterring
Behavior Examples
Postpurchase Ban product use under stated No cell phones when driving
stage circumstances
Restrict who can engage in the Limits on elderly driving
activity
Require a product use Seat belts, bike helmets, auto
insurance
Place/access
Prepurchase Restrict when product is sold No Sunday sales of alcohol
stage Restrict how product is sold Waiting period for guns
Restrict where product is sold No cigarettes in vending
machines
Licensed pharmacists only
Restrict who can sell product Birth control in pharmacies
Require product availability
Postpurchase Restrict where the activity can No smoking areas
stage take place
Promotion/Communication
Prepurchase Ban forms of promotion No TV ads
stage Restrict how product is No ads near schools
promoted
Restrict content of the No cartoon animals in the
promotion promotions
Require specific disclosures Tanning bed dangers
Require how alternative Plain vanilla mortgages
presented
Postpurchase Restrict display No tobacco “gear” in schools
stage
Price
Prepurchase Impose higher sales tax rate for Sin tax on tobacco and alcohol
stage product
Increase psychological cost of Sit through education program
product about fetuses before attaining
an abortion
Subsidize cost to producer Incentives for ethanol and
alternative energy
Postpurchase Subsidize cost to consumer Tax breaks for energy-efficient
stage vehicles, low-cost
immunizations