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Figure 4.1 The advanced model of political marketing
(From Wojciech Cwalina, Andrzej Falkowski, & Bruce I. Newman, Political Marketing:
Theoretical and Strategic Foundations (Armonk, NY: ME Sharpe, 2011): 74. Copyright (c)
2011, by M.E. Sharpe, Inc. Reprinted with permission. All Rights Reserved. Not for
Reproduction.)
