Page 128 - The McKinsey Mind

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5

PRESENTING YOUR IDEAS

Managing
• Team
• Client
• Self

Intuition

Data

Analyzing Presenting
• Framing • Structure
• Designing • Buy-in
• Gathering
• Interpreting

e’ve now reached the final stage in the McKinsey problem-
Wsolving process: presenting your ideas. All the hypothesiz-
ing, all the work planning, all the research, and all the analysis
have led up to this point, but if you don’t get this part right, all
your efforts will have been a waste of time. If you piled up all the
good business ideas that withered on the vine for want of an effec-
tive presentation, you’d top the Empire State Building. In this

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