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                               132                                              The McKinsey Mind


                               lems in a structured way, gather information about a company and
                               industry, and present ideas, but it is darn near impossible to make
                               someone more intelligent. Thus, the Firm seeks out bright individ-
                               uals and trains them. Academic achievement and performance on
                               case interviews weigh heavily in the selection process. Evan Gross-
                               man, now a partner at Hook Media, has adopted a similar policy
                               in his new organization:

                                   One of the important things I learned at McKinsey was the
                                   importance of hiring smart people, as opposed to looking for
                                   people with tons of experience in a given area. It is important
                                   for us to hire people who can think logically. We do case-
                                   based interviews to assess their ability in this area and to
                                   ensure that they can be hypothesis driven.

                                   McKinsey has managed to hire successful business consultants
                               who influence quite a few of the world’s largest, most successful
                               companies. Many of their recruits had little to no actual experience
                               in the area in which they are consulting. We believe that many
                               recruiting efforts in other organizations overemphasize demon-
                               strated performance in a narrowly defined area in preference to
                               bright, trainable individuals who lack such prerequisites. By cast-
                               ing your net more widely, your organization may find future stars
                               who only need a chance to demonstrate their potential.
                                   Appreciate the value of diversity. These days, “diversity” is all
                               the rage among recruiters, whether in business, government, or
                               academia. When it comes to team selection, we’re great believers in
                               diversity, too. We depart, however, from the mainstream definition
                               of diversity that values individuals based on their race, sex, reli-
                               gion, or dining preferences. How “diverse,” after all, are two
                               men—one who happens to be white, and the other black—both
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