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Data-Gathering Resources 197
COMPANY INFORMATION
Current financial, directory, and historical information on com-
panies also appears in a number of electronic sources, including the
company’s annual report and corporate website. The information
available on any given company will depend on the type of data-
base or print resource you are using, the size of the company, and
whether the company is public, private, or a subsidiary. Generally
speaking, large companies whose stock is publicly traded are easi-
est to find more information on; conversely, smaller private com-
panies are typically hardest to find information on. For smaller or
private companies, a newspaper or journal article may be a more
fruitful source of information.
DIRECTORIES
• Companies Online (www.companiesonline.com)—This site
offers basic directory information (address, telephone num-
ber, and perhaps names of a few top officers) for over
900,000 public and private companies.
• CorpTech Directory of Technology Companies—This
directory focuses on high-tech companies. Each listing typi-
cally contains the company’s mailing address, telephone
number, names of top executives, the year the company
was founded, a list of SIC codes, a sales estimate, and a
brief description of what the company does. Check for this
print resource at your local university library.
• Million Dollar Directory—This source is good for finding
addresses, telephone numbers, and names of the top offi-
cers of major corporations. This print resource is available
in the collections of many university libraries and large
public libraries.