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                               Data-Gathering Resources                                   193


                                   • Industry Reference Handbooks—This seven-volume set
                                     contains overviews, descriptions, and statistics for a wide
                                     variety of industries. The seven volumes are titled Comput-
                                     ers & Software, Pharmaceuticals, Telecommunications,
                                     Chemicals, Health & Medical Services, Hospitality, and
                                     Entertainment. This set is available in many university
                                     libraries and large public libraries.
                                   • Office of Trade and Economic Analysis (www.ita.doc.gov
                                     /td/industry/otea)—As the website says, this office of the
                                     Department of Commerce conducts a “comprehensive pro-
                                     gram of data development, dissemination, and research
                                     and analysis on international and domestic trade and
                                     investment issues to support trade promotion and trade
                                     policy responsibilities of Trade Development, International
                                     Trade Administration Department of Commerce, and
                                     United States Government organizations and officials. The
                                     office also coordinates the trade policy implementation
                                     activities of the Trade Development unit.” The website
                                     provides links to a variety of foreign trade, investment, and
                                     industry statistics.
                                   • Standard and Poor’s Industry Surveys—This print source is
                                     great for current descriptions of industries. Most industries
                                     are defined rather broadly. Each description is around 30
                                     pages long and includes some major current trends, a list of
                                     the major companies, and selected financial information
                                     (data from financial statements, financial and performance
                                     ratios for selected companies in the industry, and industry
                                     averages). This source also includes a useful section titled
                                     “How to Analyze a Company in this Industry.” Another
                                     useful item is a short list of additional sources of industry
                                     information. This source is available in many university
                                     libraries and large public libraries.
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