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194 Appendix A

• TableBase (www.galegroup.com/welcome.html)—This
subscription service allows you to search for information
that appeared in tables and charts of journal articles. Infor-
mation found may include summary statistics about com-
panies, industries, products, markets, and consumer
behavior, including rankings, forecasts, market shares,
and product sales.
• U.S. Industry & Trade Outlook—This source contains
short (two- to five-page) synopses of broad trends and
forecasts for various industries in the United States. For
each industry, there is also a short reading list for those
who would like more information on the industry.

MAJOR COMPETITORS
• Business Rankings Annual—This source is a collection of
tables and charts ranking companies within various indus-
tries by measures that have appeared in articles in several
journals. There is not necessarily a chart or table for every
industry. Most of the data in the current volume are at
least a year or two old.
• Current Industrial Reports (www.census.gov/ftp/pub
/cir/www)—These annual and quarterly reports from the
U.S. Census Bureau contain a variety of statistics on indus-
tries in the United States, including lists of companies in an
industry.
• Hoover’s Online (www.hoovers.com)—This service pro-
vides some free and some subscription information. Basic
directory and financial information on more than 13,500
public and private companies is available for free. If you
subscribe, you can get in-depth profiles of some 3,400 pub-
lic and private companies in the United States and around