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188 Appendix A
• Is the company a subsidiary or division of another
company?
• What information do I need to answer my questions?
• What indexes, databases, or other sources will contain this
information?
Thousands of Internet sites, both free and fee-based, provide
information about companies, industries, or business news. Choos-
ing the sites that will work best for you will probably take some
time and experimentation. No one site is always best for every
information need. Also, remember that sometimes the best
resource is not on the Internet at all but in printed form.
This Appendix offers a selected list of Internet sites and print
resources that businesspeople may find useful for answering ques-
tions related to industries and companies. Your company library or
information center may subscribe to some or all of these resources.
You may also want to visit your local college, university, or public
library to see what resources it has available to the general public.
JOURNAL AND NEWSPAPER ARTICLES
Articles from journals and newspapers can be a wonderful source
of information about a company, an industry, business concepts, or
the economy in general. You can use articles to gather informa-
tion about a company or industry’s history, its current activities,
and sometimes its prospects for the future. Journal and newspa-
per articles can also be a good source of information about the
economy in general, including worker shortages, credit availability,
regulation, and other business-related issues. However, not every
company and industry will generate much coverage in these
periodicals.