Page 213 - The McKinsey Mind
P. 213

09 (187-204B) appendix a  1/29/02  4:52 PM  Page 188






                               188                                                    Appendix A


                                   • Is the company a subsidiary or division of another
                                     company?
                                   • What information do I need to answer my questions?
                                   • What indexes, databases, or other sources will contain this
                                     information?

                                   Thousands of Internet sites, both free and fee-based, provide
                               information about companies, industries, or business news. Choos-
                               ing the sites that will work best for you will probably take some
                               time and experimentation. No one site is always best for every
                               information need. Also, remember that sometimes the best
                               resource is not on the Internet at all but in printed form.
                                   This Appendix offers a selected list of Internet sites and print
                               resources that businesspeople may find useful for answering ques-
                               tions related to industries and companies. Your company library or
                               information center may subscribe to some or all of these resources.
                               You may also want to visit your local college, university, or public
                               library to see what resources it has available to the general public.






                               JOURNAL AND NEWSPAPER ARTICLES


                               Articles from journals and newspapers can be a wonderful source
                               of information about a company, an industry, business concepts, or
                               the economy in general. You can use articles to gather informa-
                               tion about a company or industry’s history, its current activities,
                               and sometimes its prospects for the future. Journal and newspa-
                               per articles can also be a good source of information about the
                               economy in general, including worker shortages, credit availability,
                               regulation, and other business-related issues. However, not every
                               company and industry will generate much coverage in these
                               periodicals.
   208   209   210   211   212   213   214   215   216   217   218