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Appendix A

DATA-GATHERING

RESOURCES

inding information about company, industry, or business top-
Fics can be a trying, even exasperating experience.* One rea-
son for this is that no one source covers every aspect of every
company, industry, or topic. You will likely have to look several
places to find the information you want. Another reason for frus-
tration is that some information is impossible or nearly impossi-
ble to find. This is particularly true for financial and structural
information, as well as information about private companies and
subsidiaries or divisions of larger companies.
While planning your research, you will want to ask yourself
some questions:

• What is the correct corporate name?
• Is the company publicly held or privately held?

*Once again, our thanks to David Ernsthausen, information specialist at the Kenan-Flaglen
School of Business at the University of North Carolina at Chapel Hill. Please note that,
although these sources were correct at the time of writing, Web addresses and content can
change rapidly.

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