Page 275 - The New Gold Standard

Sustainability and Stewardship

LIVING THE NEW GOLD STANDARD

D Community engagement efforts by businesses might not
provide measurable dividends to investors, but great lead-
ers consider this engagement as a long-term benefit for
their people and an essential ingredient to creating sus-
tainable relationships in the areas where they do business.

D The success of any corporate social responsibility pro-
gram is achieved by enacting the same strategic and op-
erational practices necessary for a business’s overall
profitability.

D Invite your staff, clients, business partners, and vendors
to be involved alongside you in outreach efforts. Not
only does it help the community but it also forges more
meaningful personal connections.

D When employers encourage and help their people have
impact in their communities, the same employees fre-
quently transform the service standards of the business
itself.
D When your business decisions are made thoughtfully,
slowly, and thoroughly, it will be fully expected by your
clients that your future endeavors will be successful.
D Great businesses strengthen communities often by their
mere presence. Be mindful of keeping all your internal
and external clients involved with your business so that
they can help you create a greater community footprint.

D Communities in which there are Ritz-Carlton hotels not
only benefit in increased property values but in job cre-
ation and the standard of living they afford their employ-
ees. Seek ways to add value to the communities you serve.

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