Page 125 - The New Articulate Executive_ Look, Act and Sound Like a Leader

116 DELIVERY

But a true refl ection of market share when you measure that
share in a larger market should be depicted in contrasting pie charts
where the larger market—a larger pie—shows a visible contrast:

E A

B
D
C

E A

D

C B

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In each case, simplicity and focus seem to leap out at us. The infor-
mation is condensed into the starkest possible terms and then cata-
pulted into our minds as images that act as snapshots of concept.
Weeks later we may still remember the nearly naked graph, whereas
a complex table would have long ago vanished into the vapors.
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