Page 163 - The New Articulate Executive_ Look, Act and Sound Like a Leader

154 DELIVERY

Build Down
(Presentation design)
X Strong
beginning

Strong
Danger ending
zone

Now consider what we’ve been talking about in this chapter—
the danger zone. To get rid of the danger zone, we’ve got to build
up. We’ve got to get the ball going and then kick it uphill. In other
words, energy goes up.
The next figure shows where you can expect to find the danger

zone and how your energy and enthusiasm should carry you upward
through your presentation.

Build Up
(Presentation energy)

“Energized” presentation Danger
zone
Average presentation