Page 235 - The New Articulate Executive_ Look, Act and Sound Like a Leader
P. 235
226 INDEX
Endings Graham, Billy, 12
beginning with, 38–41 Grammatical errors, 5
telling allegorical story Graphics, for good news, 109
that embraces theme, Greenspan, Alan, 54–55
66–67 Guidelines
ways to have strong, 61–68 for PowerPoint, 106–18
appealing to positive, for question-and-answer
63–64 periods, 191–97
bad news/good news
approach, 64 Haig, Alexander, 204
calls to action, 62–63 Hecklers, handling, 204–7
looping back to Hemingway, Ernest, 51
beginning, 61–62 Honesty
projecting into future, Steve Jobs and, 16
64–66 likability and, 15–17
summarizing key points, Humor, rules of, 46–47
61
Energy principle, 154–55 Iacocca, Lee, 58
“Evergreen” story, 220–23 Illustrations, for business points,
Exaggerated writing, avoiding, 42
137–39 In terms of, proper use of,
Examples, use of, 50–52 144–45
Instinct Man, 13–14
Fear, 147–49 end runs and, 17–19
Flip charts, 126–27 honesty and, 17
Four As, 34–35 likability and, 15–17
talking to, 14
Gates, Bill, 21 IQ test, for articulate executive,
Generalities, avoiding, 135 215–23
GO ZONE audience eye level, IRS, 53
173, 217
Good news Jobs, Steve, 17, 22
colors for, 110 commencement speech of, 8–9
graphics for, 109 conversations and, 16