Page 235 - The New Articulate Executive_ Look, Act and Sound Like a Leader
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226                       INDEX

           Endings                        Graham, Billy, 12
            beginning with, 38–41         Grammatical errors, 5
            telling allegorical story     Graphics, for good news, 109
                that embraces theme,      Greenspan, Alan, 54–55
                66–67                     Guidelines
            ways to have strong, 61–68     for PowerPoint, 106–18
                appealing to positive,     for question-and-answer
                  63–64                        periods, 191–97
                bad news/good news
                  approach, 64            Haig, Alexander, 204
                calls to action, 62–63    Hecklers, handling, 204–7
                looping back to           Hemingway, Ernest, 51
                  beginning, 61–62        Honesty
                projecting into future,    Steve Jobs and, 16
                  64–66                    likability and, 15–17
                summarizing key points,   Humor, rules of, 46–47
                  61
           Energy principle, 154–55       Iacocca, Lee, 58
           “Evergreen” story, 220–23      Illustrations, for business points,
           Exaggerated writing, avoiding,    42
              137–39                      In terms of, proper use of,
           Examples, use of, 50–52           144–45
                                          Instinct Man, 13–14
           Fear, 147–49                    end runs and, 17–19
           Flip charts, 126–27             honesty and, 17
           Four As, 34–35                  likability and, 15–17
                                           talking to, 14
           Gates, Bill, 21                IQ test, for articulate executive,
           Generalities, avoiding, 135       215–23
           GO ZONE audience eye level,    IRS, 53
              173, 217
           Good news                      Jobs, Steve, 17, 22
            colors for, 110                commencement speech of, 8–9
            graphics for, 109              conversations and, 16
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