Page 236 - The New Articulate Executive_ Look, Act and Sound Like a Leader
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INDEX                        227

            honesty and, 16               Needs, identifying, 12–13
            supercompetence and, 9        NO ZONE audience eye level,
                                             173, 217
           Kearns, David, 32              No-nos, killer, for presentations,
           Keep-it-simple rule, 106          25–26
            exceptions to, 106–7
           Kennedy, John F., 22           Obama, Barack, vi, 6–7, 23,
           Killer no-nos, for presentations,   32–33, 161, 165
              25–26                       One theme, using, in POWER
           King, Martin Luther, Jr.,         formula, 48–49
              150–51                      Oreo rule, for PowerPoint,
                                             97–98
           Language mistakes, most        OZONE audience eye level, 173,
              common, 143–46                 217
           Leaders, business, best
              communication practices of,   “Peacock” language, avoiding,
              22–23                          137–39
           Leadership, business, 6        Pearls, of necklace design,
           Leadership communications,        75–77
              value of, 210–14            Perception-of-time gap, 157–58
           Likability, honesty and, 15–17  Personal stories, telling, for
                                             business points, 41
           Media, suggestions for handling,   Plural verbs, correct use of,
              198–203                        144
           “Memo” language, 53, 57        POWER formula, 216
           Men, appropriate dress for,     beginning with Punch in,
              164–66                           38–47
           Monitors, stage, 186–87         necklace design and, 77–79
                                           Retention in, 60–68
           Necklace design, 74–77          rocket design and, 73–74,
            pearls of, 75–77                   77–79
            POWER formula and, 77–79       using Ear in, 53–59
            secret of success of, 76       using One theme in, 48–49
            silver thread of, 75–76        using Windows in, 50–52
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