Page 4 - The New Articulate Executive_ Look, Act and Sound Like a Leader

CONTENTS

Introduction: Where Are We? v
Everything You Need to Know About Public Speaking viii

PART ONE The Speaking Game

1 Leadership Communications: The Secret Weapon 3
2 Becoming a Player 8
3 First, Understand Your Audience 12
4 Alpha Dogs and Worker Bees 20
5 Avoiding Dangerous Traps 24

PART TWO Creating the Perfect Presentation

6 Get It Together 29
7 Designing the Perfect Presentation:
The POWER Formula 36
8 The Strong Start 38
9 Forging a Powerful Message 48
10 Talking with Pictures 50
11 The Conversational Approach 53

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