Page 5 - The New Articulate Executive_ Look, Act and Sound Like a Leader

iv CONTENTS

12 The Strong Finish 60
13 Getting the Message Across 69

PART THREE Delivery

14 The 18-Minute Wall: Audience Attention Span 83
15 How to Capture Your Audience 86
16 The PowerPoint Paradox: Designing Visual Aids to
Work for You—Never Against You 93
17 How to Make a Powerful Deck Presentation:
Going by the Book 119
18 Write Like You Speak: Ten Important Rules to Live By 129
19 The Six Most Common Language Mistakes 143
20 How to Beat Fear 147
21 Keep the Momentum Going 150
22 The Power of Silence 156
23 Body Language 159
24 How to Dress 163
25 How to Read a Prepared Text Like a Pro
(and Not Look Like You’re Reading) 170
26 How to Use Teleprompters 182
27 Taking a Cue from Stage Monitors 186

PART FOUR After the Speech and
Managing the Media

28 The Art of Q&A 191
29 Dealing with the Media 198
30 Handling Hecklers 204
31 Train Yourself 208
32 What’s It All Worth to You? 210

Test Your New Articulate Executive IQ 215
Index 224